Coloured Concrete
Coloured Concrete can be referred to several different ways, such as colour thru concrete, integrally coloured concrete, full depth coloured concrete. Coloured Concrete generally acheives a varying finish, this is usually nice when aiming to acheive a natural look and therefor earthy tones usually work best.
For new rendered homes it is generally better to use a spray down product though as coloured concrete has much more variation than the render and they just do not usually match well.